Artificial intelligence continues to reshape how customers find and interact with businesses. OpenAI has announced that businesses can now create and manage advertising campaigns through a new self-service Ads Manager.

The new platform allows businesses to run cost-per-click (CPC) advertising campaigns, with ads appearing separately from ChatGPT’s organic responses. The initial rollout includes local service businesses, creating a new opportunity for companies to reach customers who are actively searching for solutions.

For contractors, this development highlights the growing importance of maintaining a strong online presence and staying informed on new ways customers discover local businesses.

As digital tools continue to evolve, companies that adapt their marketing strategies and embrace new technology will be better positioned to connect with future customers. Click here to read more.