Last week's SWFL PHCC & MACCA Dinner Meeting at the Courtyard Sarasota UTC was a packed house and a sold-out success!

Attendees enjoyed an engaging session with business consultant Jim Cosmas, Founder of The Blue Collar Wave, who delivered practical, real-world strategies on how soft skills—communication, confidence, professionalism, and empathy—can strengthen teams and elevate customer experiences in both plumbing and HVAC.

Jim’s message resonated with both owners and technicians, offering tools they can apply immediately on the job—from improving customer interactions to working more effectively as a team.

Thank you to everyone who attended and made this sold-out event such a success! Stay tuned—more great programming is on the way.